Michael Fine, Proprietor Cullen Campbell, Executive Chef 7051 East Fifth Avenue, Scottsdale, AZ 85251 Phone 480.994.FINE (3463)

fine'scellar where whine is food

Press Room

 

January 28, 2008

Phoenix area even hotter as new canal system in Scottsdale
creates urban-hip zone

The Dallas Morning News - by LYNN O'ROURKE HAYES /Special Contributor

WHERE TO EAT
Among choices popular with locals:
Fine's Cellar, downtown Scottsdale - Entrepreneur Mike Fine's neighborhood eatery serves wine as inspiration for food. Combination wine bar and bistro, and Italian coffee and gelato bar. Moderate prices.

January 27, 2008

Formality, high prices, not on menu at East Valley new wine bistros

East Valley Tribune - by Jess Harter

Michael Fine winces when he hears someone order a soda with their meal.

“Have you have seen what cola does to raw meat?” he asks. “That’s also what it does to your palate. It destroys the nuances of taste. Some people would say you’re burning away flavors.” ( Read More >> )

January 15, 2008

Old Town Scottsdale Refreshed

Little Cream Life (luxury destination address book on line)
Work, play, travels and all that converge to create a Little Cream Life.

It's been fours years since I was last in Scottsdale. Back then, Scottsdale Fashion Square and Biltmore Fashion Park were the two main hang-outs, with Biltmore having the higher end shops. Since then, the area south of Cambelback (i.e. the Nordstrom side of the mall) is being developed into the Waterfront , a mix of residential, retail and office space. I used to remember Stetson Drive, Fifth and Sixth Avenues as being uninteresting for its overabundance of shops selling cowboy boots, southwestern turquoise and silver, chunky belt buckle and jewelery among other cheesy Southwestern souvenir shops. That area is now undergoing quite a transformation, part of which is the new SouthBridge development, which does not take in any chain stores as its retail tenants. Whereas once "irrelevant" might have been the word used to describe the scene along those streets, now people use the words "trendy" and "glam" to describe the area and its much younger clientele. ( Read More >> )

January 8, 2008

New spot for oenophiles: Fine's Cellar

Chow Bella (New Times Food Blog) - by Michele Laudig

Ooh, my teeth are turning purple just thinking about Old Town Scottsdale's newest eatery, a wine-centric boutiquey bistro called Fine's Cellar that debuted last Wednesday.

It looks promising -- not only because of the menu, but also because of its pedrigree. ( Read More >> )

November 9, 2007

Entrepreneur pours energy into Scottsdale wine bistro

The Business Journal of Phoenix - by Lynn Ducey Phoenix Business Journal

Mike Fine, former co-owner of Sports-man's Fine Wines and Spirits, is putting his experience and entrepreneurial skills into a food and wine venture soon to open in Old Town Scottsdale.

Fine is readying space at Fifth Avenue and Marshall Way for Fine's Cellar, a wine-oriented restaurant and bistro with plenty of outdoor space aimed at a casual crowd. ( Read More >> )